Friday, January 28: Using Social Marketing for Community Development (#8 in Use Case series)

The eighth use case in our series is Product Development & Innovation. In our prior discussions, we discussed how social media opens the door for businesses to engage directly with consumers. In the past, this direct engagement was either initiated by the consumer, required the business to create their own community for interaction or was behind closed doors (e.g. focus group). Community Development was focused on a brand-hosted, closed community that was focused on just the brand or business and usually centered around customer support.

Today's social networks are enabling organic and user-generated virtual communities to flourish. How can brands participate in those communities? What are the ways that they can engage consumers within those communities? What are the rules of engagement? How do brands even find those communities?

Let's get the discussion going and some ideas sparked. Results from our Creativity Coffees are posted on the JitterJam blog for you to review, share and contemplate!

Use Case Series

We've talked a lot about the strategy and implementation of social media and social marketing. We recently held a discussion about Who Owns Social Marketing in a Company. What came out of that discussion was the idea that the goals and uses of social marketing drive "ownership" of accounts. However, even with individual group ownership of a social channel or account, it's clear that coordination throughout the organization is a must.

Use cases need to be a part of a brand's social media/marketing strategy. Those use cases are defined as part of the implementation plans that will help businesses achieve their goals--whatever they may be. We'd like to drill down into the different types of use cases in our Creativity Coffee discussions and generate ideas on how, given a goal, businesses can utilize social marketing to achieve positive and measurable results.

Join Us Live or Via Phone Conference

You can come share a cup of coffee with us in our Bedford, NH offices or join the conversation remotely. The event is FREE. There's NO sales pitch or obligation. We're interested in hearing and sharing new ideas and viewpoints.

We would like you to sign up to get an estimate for the number of participants. If you'd like to dial in, use the information below. Please email us to let us know to expect you on the conference call!

To use Web Meeting VOIP:

1. Use this link to join the meeting:
        https://www1.gotomeeting.com/join/301792608 (access code, if necessary, is below)
2. Use your microphone and speakers (VoIP) - a headset is recommended.

To Dial In:

Dial 646-558-2935
Access Code: 301-792-608
Audio PIN: Shown online after joining the meeting
Meeting ID: 301-792-608

What is Creativity Coffee?

Are you looking for new social marketing ideas? Do you want to network with others and discuss issues surrounding social marketing? We'd love to have you join us for our weekly Idea Spark Creativity Coffee!

Twitter Hashtag: #IdeaSpark

JitterJam's social marketing platform enables consumer-facing businesses and brands and their marketing/PR agencies to discover, engage and develop deeper relationships with their contacts and customers.

As businesses explore the new frontiers of social marketing and combine social media, email and mobile marketing in new ways, they need to understand how these intersect and work in harmony and how to best reach their current and potential customers in new ways.

We invite you to join us on Friday mornings from 8:30 to 9:30 a.m. for some coffee and conversation at our HQ in Bedford, NH. Each week, we'll have a topic for discussion to help spur creativity and new ideas for marketers to utilize in their ongoing efforts to understand consumer behavior and reach their markets.

Prior Topics and Blog Posts

We publish ideas that are generated during our discussions weekly in our blog. Here are direct links to our Idea Spark blog posts.

• Social Marketing for Entertainment Venues
• Facebook Marketing
• ROI for Social Marketing
• Improving Your Social Search Results
• Creating a Social Marketing Strategy
• Identifying Influencers
• Convergence of Email and Social Marketing
• Social Etiquette
• Facebook Etiquette
• Starting a Dialogue with a Consumer
• Social Marketing Business Objectives
• Characteristics of Key Influencers
• Consumer Social Profiles
• Social Communities
• The Role of the Community Manager
• The Voice of the Brand Pt. 1: Who's Talking?
• The Voice of the Brand Pt. 2: What Is the Brand's Voice?
• Who Owns Social Marketing in a Company?
• Use Case Series: #1 Using Social Marketing for Lead Generation
• Use Case Series: #2 Using Social Marketing to Build Brand Awareness
• Use Case Series: #3 Using Social Marketing for Customer Service
• Use Case Series: #4 Using Social Marketing for Direct Customer Engagement & Feedback
• Use Case Series: #5 Using Social Marketing for Sales Promotions
• Use Case Series: #6 Using Social Marketing for Measuring Buzz & Brand Sentiment
• Use Case Series: #7 Using Social Marketing for Product Development & Innovation

Want to Know More About Us?

If you'd like to know more about JitterJam, please visit our website at http://www.jitterjam.com